About Bangoe.com

Bangoe.com is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

  1.  Bangoe Leadership Principles
  2.  Bangoenian Positions
  3.  Diversity and inclusion

Bango Leadership Principles

Our Leadership Principles aren't inspirational wall hangings. These Principles work hard, just like we do. Bangoenians use them, every day, whether they're discussing ideas for new projects, deciding on the best solution for a customer's problem, or interviewing candidates.

Customer Obsession

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.


Leaders are owners. They think long term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say "that's not my job."

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by "not invented here." As we do new things, we accept that we may be misunderstood for long periods of time.

Are Right, A Lot

Leaders are right a lot. They have strong business judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

Learn and Be Curious

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

Hire and Develop the Best

Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.

Insist on the Highest Standards

Leaders have relentlessly high standards—many people may think these standards are unreasonably high. Leaders are continually raising the bar and driving their teams to deliver high-quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

Think Big

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

Bias for Action

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.


Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size, or fixed expense.

Earn Trust

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.

Dive Deep

Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.

Have Backbone; Disagree and Commit

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

Deliver Results

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.

Bangoenian Positions

We created this page to provide customers, investors, policymakers, employees, and others our views on certain issues. While our positions are carefully considered and deeply held, there is much room for healthy debate and differing opinions. We hope being clear about our positions is helpful.

The minimum wage in the Republic of Botswana is too low and should be raised. The minimum wage is BWP 6.77 and has not increased since 2019. Raising the minimum wage would have a profound impact on the lives of tens of millions of individuals and families across the nation and help address growing income inequality. We will pay a minimum wage of BWP 10 an hour to all full-time, part-time, temporary, and seasonal employees across Botswana. This will be on top of industry-leading, comprehensive benefits for employees. And our benefits are egalitarian, regardless of level or seniority. 

Human-induced climate change is real, serious, and action is needed from the public and private sectors. The overwhelming majority of climate scientists agree that human activities are contributing to climate-warming trends over the past century, and most leading scientific organizations worldwide have issued public statements endorsing this position. We will be innovating and investing to be net zero carbon by 2050 and run on 100% renewable energy by 2040. We will purchase 100,000 fully-electric delivery vehicles, the largest order ever for electric delivery vehicles, and investing immensely in nature-based climate solutions and reforestation projects around the world to begin removing carbon from the atmosphere now. 

The energy industry should have access to the same technologies as other industries. We will continue to provide cloud services to companies in the energy industry to make their legacy businesses less carbon intensive and help them accelerate development of renewable energy businesses. We support sustainability programs for our own business, and work with partners to reduce their demand for carbon fuel sources.

Diversity and inclusion are good for business—and more fundamentally—simply right. Customers represent a wide array of genders, races, ethnicities, abilities, ages, religions, sexual orientations, military status, backgrounds, and political views. It’s critical that Bangoe employees are also diverse and that we foster a culture where inclusion is the norm. Bangoe prioritizes equal pay, and we'll be measuring and publishing the ratio over the past several years. We also believe it’s critical that we increase opportunity for underrepresented groups to enter the technology workforce. We will create Bangoe Innoventor program, a four-part, childhood-to-career program that will work to inspire and educate 10 million Third-World children and young adults each year from underprivileged, underrepresented, and under-served communities to pursue careers in the fast-growing field of computer science and coding. It’s not only that diversity and inclusion are good for business—it’s more fundamental than that—it’s simply right.

The rights of LGBTQ+ people must be protected regardless of jurisdiction. We were early and strong supporters of marriage equality and will continue to advocate for protections and equal rights for transgender people. Bangoe provides gender transition benefits based on the Standards of Care published by the World Professional Association for Transgender Health (WPATH).

Consumer data privacy should be protected under law. We have built privacy into our services from the ground up, and we never sell individual customer data. Many core features of the customer experience at Bangoe depend on us using data responsibly and transparently. Our customer-centric approach has led us to follow privacy-by-design principles since our founding. We disclose in our privacy notice the types of data we collect and the limited circumstances in which we share customer data with third parties. We support GDPR privacy legislation that requires transparency, access to one's own personal information, ability to delete personal information, and that prohibits the sale of personal data without consent.

Corporate tax codes should incentivize investment in the economy and job creation. Corporate tax codes in any country should incentivize investment in the economy and job creation. In addition, tax codes, particularly between countries, should be coordinated to have neither loopholes that permit artificially lower tax rates nor overlaps that cause higher tax rates or redundant taxation, because these distort company behavior in ways that don’t benefit consumers or the economy. We support the Organisation for Economic Co-operation and Development (OECD) and its work with global governments to review the international tax system and secure consensus on these points.

Diversity and inclusion

Bangoe's mission is to be the 3rd World's most customer-centric company, and this mission is central to our work in diversity and inclusion.

Diverse and inclusive teams have a positive impact on our products and services, and help us better serve customers, selling partners, content creators, employees, and community stakeholders from every background. We are constantly learning and iterating, whether through central programs or work within our business teams, through programs that are local, regional, and global.

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